Sorrel Brae’s “Do Not Go Gentle”


We’re very proud to announce this stunning new spot for  and the Pharmaceutical Research and Manufacturers of America, directed by the one and only Sorrel Brae. With the help of DP Masanobu Takayanagi, they captured raw, beautiful and honest moments. The films were carried by VO of the Dylan Thomas poem Do Not Go Gentle

“This industry is the crown jewel of the American economy,” said Stephen Ubl, who heads the Pharmaceutical Research and Manufactures of America, the industry trade group behind the campaign. “… We have a great story to tell and we’re going to do a better job telling it” (The Drum). According to Ad Age, this is “the first of four TV spots slated for 2017” (Ad Age).You can see the spot below.