Iain is an industry veteran whose skill as both a cinematographer and a director make for unforgettable visuals. Born and raised in the U.K., he earned a degree in photographic arts and film from Polytechnic of Central London (PCL) and cut his teeth as a cinematographer before entering into directing. A passion for craft and a talent for filmmaking quickly established him as a successful hybrid, a focused and technically savvy director who lenses his own projects.
In the years since, Iain has worked with clients including Coors Light, The Home Depot, Lexus, Visa, Campbell’s, Mercedes, McDonald’s, PNC Bank, Dow, Subaru, and many more, making his mark across the U.S., Europe, and Australia. He has earned countless awards including numerous Cannes Lions, D&AD Pencils, London International Advertising Awards, and a spot on Campaign Brief’s list of the top 20 directors of all time; he is also a member of the Australian Cinematographers Society.
Iain’s prolific body of work ranges from dramatic to humorous and linear to surreal, but each piece is always anchored by a firm sense of story and atmosphere. His camera skills and innate storytelling ability allow him to craft a complete story within every single frame, leaving viewers immersed and fulfilled.
The Cronenweths, brothers Jeff and Tim, mark the third generation in a creative dynasty. Inspired by their grandfather, Oscar-winning studio still photographer William Edward Cronenweth, and their father, Blade Runner cinematographer Jordan Cronenweth, Jeff and Tim have become prolific directors and cinematographers in their own right – raising the bar for both their peers and for the next generation.
Jeff and Tim have worked together for decades as a creative duo on commercials, music videos, and films, but formally joined forces as directorial duo The Cronenweths in 2003. Together they are responsible for directing (and often lensing) award-winning projects for Gatorade, American Express, Audi, Mini Cooper, Bud Light, Apple, Warner Bros., and many more. In addition to their ongoing initiatives as a duo, Jeff and Tim also continue to pursue independent projects: Jeff recently shot Gone Girl for director David Fincher (he also earned Oscar nominations for Best Cinematography for previous Fincher collaborations The Girl With The Dragon Tattoo and The Social Network), and Taylor Swift’s music video for “Shake It Off” directed by Mark Romanek.
The Cronenweths are driven by the complementary forces of creative synergy and sibling rivalry – a yin and yang that perhaps only siblings can understand. That drive, combined with a deep technical knowledge and extensive experience as cinematographers, makes for compelling, visually striking work for clients of all stripes.
Russ’s life has been defined by a desire to tell stories, in any format. Born and raised in North Carolina, after graduating from UNC Chapel Hill he began his career as a copywriter for some of the world’s top ad agencies including Goodby, Silverstein & Partners, TBWA\Chiat Day, BBDO, and Deutsch. He naturally gravitated toward writing copy for TV and radio, which offered the best opportunities for crafting short stories. He then returned to school, studying filmmaking at UCLA to take his storytelling prowess to the next level.
In 2000, with new knowledge and a new millennium on his side, Russ created a short film, pitched himself to production companies and brands alike, and quickly developed a reel. By 2003, he was named a director to watch by Creativity and featured in the Saatchi New Directors Showcase at Cannes. He has gone on to create hundreds of memorable commercials, racking up awards including an Emmy for his PBS promos. His prolific output is driven by a passion for solving the elusive puzzle of how to best craft a full, impactful story in just thirty seconds.
In recent years, Russ has also experimented with storytelling in other formats. He is recognized as an accomplished photographer, winning an IPA/Lucie Award in 2011 for his documentary series on Hollywood’s Wild Card Boxing Gym. His award-winning short film Peter at the End, starring Jon Heder, was an official selection at a dozen major film festivals in 2012 and 2013. And he is currently developing a feature film, on track to begin principal photography in 2017. Whether short form, long form, or simply a still image, it’s clear that Russ has mastered his trade.
Rich was raised in an artistic family in New York, and his mother worked to nurture his innate creativity from an early age. When Rich was young, he was exposed to a wide variety of artistic mediums through the art classes his mother taught at area prisons – but these childhood field trips ended when one inmate used a paper cutter to make an art project out of another inmate’s hands. Later on, Rich spent his high school years participating in a work-study program within the art department of a Broadway set production shop. There he learned the tricks of carpentry, steelwork, sculpting, and more, helping to build sets for shows like Beauty and the Beast, The Lion King, and Titanic The Musical all before he could legally see an R-rated film.
Rich’s time in the art department helped him hone in on a desire to pursue creature effects, so he packed up and moved out to Los Angeles – only to arrive right as CG technology was phasing out hand-crafted practical effects. He rolled with the punches, landing a job at Walt Disney Imagineering and learning CG on the job. From there he moved to Pixel Liberation Front and used his combined art department and CG skills to learn previsualization, working on films such as Minority Report and Constantine. And then, Rich was bitten by the directing bug.
Since entering the directorial phase of his career, Rich has helmed award-winning music videos for artists such as Eminem and the Black Eyed Peas, visually-striking commercials for top brands from Hyundai to Carl’s Jr., and he recently made his TV debut with CBS’ Limitless. His diverse background and extensive technical knowledge put him at ease with projects of any size or style, and true to his roots, he often assists with building set pieces and completing visual effects. It’s safe to say that Rich has made his mother proud.
Born and raised in Norway, Eivind Holmboe began his career on the agency side after attending art school in San Francisco. He worked as a creative director at David & Goliath, Leo Burnett, and Deutsch on international accounts before transitioning to directing. As a director he has crafted memorable spots for leading brands including Volkswagen, TiVo, Vodafone, Budweiser, PlayStation, Corona, Skoda, Coca-Cola, Pepsi, Audi, Renault, Zurich Insurance, Sky, and many more, working with leading production companies in the U.S. and Europe such as @radical.media and most recently B-Reel. Holmboe currently lives in Spain, where he co-owns local boutique production company Fish Films. In addition to commercials, his 2008 award-winning short film “A Tooth For An Eye” screened at over 30 festivals worldwide, and he is currently in development as both screenwriter and director on feature film “Some Kind of Fairytale.”
Director and Cinematographer, Ben Jacks, started shooting 35mm at a young age and hasn’t stopped since. Be it shooting for NIKE, ESPN, or branded films for Rogue menswear, Ben brings a cinematic energy and elegance to his work. As a Director/Cinematographer his creative approach is clear and distinct. His work encompasses lifestyle, branded documentary, and fashion. It often highlights dark and hopeful elements, while celebrating the human condition.
Some of his other clients include: American Apparel, TRESemme, Burger King, Jergens, Martha Stewart, and John Varvatos. His short ‘The Road of Life’ was a top finalist in the Shot On Red Film Festival, and his cinematography work has won multiple accolades around the world. Ben strives to push boundaries, shoot globally, and create exceptional work. He notes a deep respect for those who inspired him to shoot – Bruno Aveillan, Tony Scott, and Paul Greengrass.
The Native/Schrom partnership offers access to Schrom’s directing talent in tabletop for major food brands paired with Native’s long-time brand and agency clientele. Schrom, led by director Michael Schrom, has earned its place as an industry-leading production company specializing in the digital capture for the tabletop category.
The Native/Schrom partnership offers access to Schrom’s directing talent in tabletop for major food brands paired with Native’s long-time brand and agency clientele. Schrom, led by director Michael Schrom, has earned its place as an industry leader specializing in the digital capture for the tabletop category.
Tony Franklin’s advertising career began at Target where he served as an in-house art director for a decade before pursuing directing full-time. As a freelance director he has worked with agencies such as Leo Burnett and BBDO to create spots for BMW, Prudential, Pizza Hut, Purina Dog Chow, Hormel, Puma, Gatorade, The Florida Lottery, and others. In addition to commercial work, Franklin has helmed a number of acclaimed documentary shorts, including “Miss Monroe” and “Derby Man” which were both shortlisted for Best Documentary at the One Screen Film Festival. Native marks his first formal commercial representation.
Tony’s deeply human style of storytelling combined with his past agency experience has helped national brands win multiple high-caliber awards. Whether it’s commercial or branded content, Tony distills real moments and elevates them into something beautiful and honest.
Tom joins Native from an eighteen-year tenure at Ridley Scott and Associates, where he helmed commercials for such prestigious clients as Exxon, Mastercard, and Bank of America among others. Dey jumped right into the thick of it at Native with a series of spots for Target and JC Penney’s notable campaign, ‘Stop the Retail Madness’ by PMH produced by Native. Dey is known outside the advertising industry for his feature film work, which includes films such as Shangai Noon (Disney), Showtime (WB), Failure to Launch (Paramount), and Marmaduke (20th Century Fox).
In addition to his commercial work at Native, Dey has been directing a documentary on an integration program his father helped create in the 1960’s called A Better Chance, and continues to discover and mentor young directors.