Iain is an industry veteran whose skill as both a cinematographer and a director make for unforgettable visuals. Born and raised in the U.K., he earned a degree in photographic arts and film from Polytechnic of Central London (PCL) and cut his teeth as a cinematographer before entering into directing. A passion for craft and a talent for filmmaking quickly established him as a successful hybrid, a focused and technically savvy director who lenses his own projects.
In the years since, Iain has worked with clients including Coors Light, The Home Depot, Lexus, Visa, Campbell’s, Mercedes, McDonald’s, PNC Bank, Dow, Subaru, and many more, making his mark across the U.S., Europe, and Australia. He has earned countless awards including numerous Cannes Lions, D&AD Pencils, London International Advertising Awards, and a spot on Campaign Brief’s list of the top 20 directors of all time; he is also a member of the Australian Cinematographers Society.
Iain’s prolific body of work ranges from dramatic to humorous and linear to surreal, but each piece is always anchored by a firm sense of story and atmosphere. His camera skills and innate storytelling ability allow him to craft a complete story within every single frame, leaving viewers immersed and fulfilled.
Sitges Film Festival “Star Trek 50th Anniversary”
Jörn Threlfall is a director based in London and LA, where he’s represented for commercials by Outsider and Native Content respectively. Jörn studied film and theatre in Berlin, and went on to work for The Discovery Channel and Channel 4 / 4Creative in London. His diverse commercial work has garnered a multitude of honors worldwide, including Cannes Lions, and a Gold and Black Pencil at the D&AD Advertising Awards. His 30 minute film “Mojado”, shot in Mexico, played to critical acclaim at many festivals globally, including Rhode Island (US), Guanajuato (Mexico) and Raindance (London). It won Best Short Film, International Human Rights, at the Artivist Film Festival in LA in 2014. Jörn’s short film “Over” was shot in West London 2 years ago. It won the Grand Jury Prize at 2015 Palm Springs International ShortFest, the Grand Prix at Odense, Uppsala, Regensburg and Dresden International Film Festivals, the Best of British Award at Encounters in Bristol, Best Experimental Short at Message to Man in St. Petersburg, and Best Short at the Hamptons International Film Festival. It was invited to screen at the Telluride Film Festival in September 2016, and was nominated for a European Film Academy Award and Critics Circle Awards in 2015/6. It screened in the International Narrative Short section at Sundance Film Festival 2016. His video triptych “The Borrowers”, shot in Sigmund Freud’s study in Hampstead, London, will be exhibited at the Freud House in 2018. Jörn has just completed his most recent short “Dawn”, shot in July 2017 in Santa Fe, New Mexico and is currently developing a feature-length film ‘Portal’ through his London-based company Lenaray Films. He was selected as one of the BFI/Screen International’s “Stars of Tomorrow 2015” and was nominated for a BAFTA in 2016.
Rich was raised in an artistic family in New York, and his mother worked to nurture his innate creativity from an early age. When Rich was young, he was exposed to a wide variety of artistic mediums through the art classes his mother taught at area prisons – but these childhood field trips ended when one inmate used a paper cutter to make an art project out of another inmate’s hands. Later on, Rich spent his high school years participating in a work-study program within the art department of a Broadway set production shop. There he learned the tricks of carpentry, steelwork, sculpting, and more, helping to build sets for shows like Beauty and the Beast, The Lion King, and Titanic The Musical all before he could legally see an R-rated film.
Rich’s time in the art department helped him hone in on a desire to pursue creature effects, so he packed up and moved out to Los Angeles – only to arrive right as CG technology was phasing out hand-crafted practical effects. He rolled with the punches, landing a job at Walt Disney Imagineering and learning CG on the job. From there he moved to Pixel Liberation Front and used his combined art department and CG skills to learn previsualization, working on films such as Minority Report and Constantine. And then, Rich was bitten by the directing bug.
Since entering the directorial phase of his career, Rich has helmed award-winning music videos for artists such as Eminem and the Black Eyed Peas, visually-striking commercials for top brands from Hyundai to Carl’s Jr., and he recently made his TV debut with CBS’ Limitless. His diverse background and extensive technical knowledge put him at ease with projects of any size or style, and true to his roots, he often assists with building set pieces and completing visual effects. It’s safe to say that Rich has made his mother proud.
Zurich “Save The Snowman”
Hailing from Prag, Czech Republic, Robin Polák emigrated with his parents to Germany at an early age. After a few film set positions following college, he worked for MTV as an intern, then as a trainee. During this time, he shot several trailers, TV-formats and short films. After two years he became an editorial journalist. Soon after, he quit his MTV stint and began his work as a freelance director. In 2009 he won the Gold Young Director Award at Cannes and many international awards followed in the coming years. In 2016 he joined Czar Film Germany. His latest short film Speechless has been extremely successful on the festival route, picking up “Best of Fest” at the St. Louis International Film Festival and the coveted Crystal Punt Audience Award at Cambridge Film Festival. Robin is currently based in Berlin, working as a director and writer. His work stands for storytelling, subtle humor and a strong cast.
Volkswagen “Paper Clip”
Shaun grew up in Clyde Texas, a tiny West Texas Town known for its tasty bbq and Friday night football. The sports bug was born into him at an early age, but the filmmaking ambition came along a bit later. In college, he studied film, design and animation. Beginning his career in post-production he’s worked as a creative director on a wide variety of vfx heavy commercials, film titles, and film effects garnering an Emmy and multiple BDAs along the way. After shadowing a series of talented directors he made the career moved into the director’s chair and has had the pleasure of working with some of the biggest brands and athletes of the world. With an eye for design and vfx he’s always eager to find new avenues to storytelling and continues to experiment during his free time.
Based in New York, Sorrel Brae is an award-winning filmmaker and poignant storyteller known for his combination of stunning visuals and authentic characters. Brae has tailored his craft working with with a range of leading brands including Proctor & Gamble, the NFL, Mozilla Firefox, Bank of America, American Express, Toyota, and others. His first work with Native was PhRMA’s “Go Boldly” which aired earlier this year. Brae has earned numerous honors throughout his career including an ADDY, a One Show award, a Webby, and the Young Director Award at Cannes Lions. His independent short films such as “A Film by Vera Vaughn” and “The Trial of Barnaby Finch” have screened at festivals around the world and were named Vimeo Staff Picks.
Stewart Hendler is an acclaimed director who has been on the forefront of digital and experimental original content. He directed “Halo: Forward Unto Dawn,” a five-part digital action series for Microsoft which earned a Primetime Emmy nomination and multiple Streamy Award wins including Best Drama Series. He also directed and executive produced (alongside Bryan Singer) the digital series “H+” for Warner Bros., which features 48 short non-linear episodes that can be rearranged for different storytelling experiences. “H+” also earned several Streamy Awards including Best Director.
As an AICP Award-winning commercial director, Hendler’s clients include VW, Maserati, Budweiser, Adidas, MTV, Mercedes, Motorola, Zune, and others. Hendler is skilled at both live action and CG-heavy projects, and his work both transports viewers and challenges them to think differently.
Swinton “Nagging Doubt”
Tony has been honing his craft as a performance director over the past fifteen years in advertising, short form and feature film projects.
Starting out as an editor not only taught Tony how the puzzle pieces of production converged, but it was in the edit suite where he learnt coverage and film rhythm; one of the most valuable assets for any director in both drama and comedy.
Tony then began his studies in a Masters of Film and Video Production from UTS where he graduated with honors, he was then accepted into the prestigious Australian Film, Television and Radio School to complete his masters in directing.
Now with a slate of two feature films under his belt, over sixty commercials and a host of advertising awards in direction including a few Cannes Lions, Kinsale Spikes, and Golden Pencils, Tony prides himself on development comedy with heart, rich dramatic performances and emotive montage pieces.
Ze’ev Waismann is a director and cinematographer. Driven by his passion for rich narrative and arresting visuals, he believes film can reach our emotions in a way that words alone cannot. Ze’ev is very involved in crafting the look of his work and maintains a consistency of purpose for his vision. His work stands out for its creativity and character, which can be seen in his spots for clients including Nike, Adidas, Reebok, Dodge, Chevrolet, Mini Cooper, Blue Cross Blue Shield and AT&T. Ze’ev constantly seeks out interesting subjects and stories to create emotionally compelling films.Born in Rio De Janeiro, Ze’ev grew up between Brazil, Israel and England. Ze’ev holds a masters degree in Film, from the USC School of Cinematic Arts and a Bachelors in Economics from the London School of Economics. He currently lives in West Hollywood, California.
Batman “Arkham Knight”
Pick Up! “Ride”
ADT “Night Watch”
Amazon “Echo +Genesis”
Gatorade “I Will Not Stop”
The Native/Schrom partnership offers access to Schrom’s directing talent in tabletop for major food brands paired with Native’s long-time brand and agency clientele. Schrom, led by director Michael Schrom, has earned its place as an industry-leading production company specializing in the digital capture for the tabletop category.
World of Tanks “Anniversary”
Budweiser “Liquid Chicken”
K Mart “Pool”
Micasa “Cooper Family”
Mountain Dew “Dew Drop”
Amazon “Echo + Jaguar”
The Native/Schrom partnership offers access to Schrom’s directing talent in tabletop for major food brands paired with Native’s long-time brand and agency clientele. Schrom, led by director Michael Schrom, has earned its place as an industry leader specializing in the digital capture for the tabletop category.
Tom joins Native from an eighteen-year tenure at Ridley Scott and Associates, where he helmed commercials for such prestigious clients as Exxon, Mastercard, and Bank of America among others. Dey jumped right into the thick of it at Native with a series of spots for Target and JC Penney’s notable campaign, ‘Stop the Retail Madness’ by PMH produced by Native. Dey is known outside the advertising industry for his feature film work, which includes films such as Shangai Noon (Disney), Showtime (WB), Failure to Launch (Paramount), and Marmaduke (20th Century Fox).
In addition to his commercial work at Native, Dey has been directing a documentary on an integration program his father helped create in the 1960’s called A Better Chance, and continues to discover and mentor young directors.