Lexus LS 500: Stand Out
Back in March, Native director Iain MacKenzie teamed up with PGA Tour member Jason Day to introduce the first ever Lexus LS 500.
Shot in Orlando, Florida, the film focuses on the master craftsmanship and attention to detail that goes into creating each LS 500, comparing it to the dedication of a pro athlete like Jason (and the dedication of a pro director like Iain, of course…).
The spot opens on the Lexus powering down a moonlit road, before we cut to Jason in the driving seat – tapping his fingers on the wheel in time to some of his favorite Aussie rock. A few sexy shots of the car later and we’re at the driving range – where the lights of the Lexus pick out Jason, having a little fun with the sound system while he practices that perfect swing.