God damn, he’s good. After bringing us his insanely amazing spot for Kenzo’s World fragrance back in 2016 (a kind of high art parody of every perfume ad out there – check it out below), Jonze has just dropped Welcome Home, a mind-expanding four minutes promoting Apple’s new HomePod.
Set to a brand new track from Anderson .Paak, ‘Til It’s Over, the spot opens on FKA twigs as a commuter drone. She returns to her apartment after a long day, asks her HomePod to play her “something I’d like” and kicks back with a drink, only for her apartment to shift, Inception-style, into an expanding, kaleidoscopic, almost sentient dreamworld full of light and color.
Is it a commercial? A music video? A short? Who cares! Check it out:
And just because it’s worth watching one more time, here’s Jonze’s 2016 Kenzo add for good measure:
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