Recently signed directing collective, The Work, shot a Ford commercial that pranks guys by sending them on a blind date with professional stunt driver, Prestin Persson.
At first, the dudes act all macho. One brags that he’s “a very adventurous guy.” Another, bizarrely, describes himself as a “ninja.” Yet another offers to drive so he can show Persson “what this thing can do.” Ultimately, she shows them, in an empty parking lot, with some crazy-ass, high-speed driving straight out of an action movie. Brakes screech! Rubber burns!
The reactions are predictable but amusing. One dude barely manages to croak out “Why are we going so fast?” as he grips the armrest for dear life. Another laughs as if he’ll never stop. A couple of guys get into the spirit of things, shouting, “That’s what I’m talkin’ about!” and “Yeah, baby!”.
Via Ad Week.