All dreams start with black. And so too does Rich Lee’s spot for the California State Lottery’s Premiere Black Scratchers.
The moment our heroine dares to dream of winning the big prize, her world turns dark – a blank canvas. And once she scratches the surface, the moment unfolds into a surreal dreamscape.
She jumps from a floating yacht into the sea, and resurfaces in the pool of a palatial Malibu home, before finding herself powering down a coast road at the wheel of a vintage Porsche.
The spot – infused with Rich’s clever use of effects and the beautiful cinematography of Oscar-winning DP Claudio Miranda (Life of Pi) – celebrates our wildest dreams, but also brings them just that little bit closer…