Rich Lee directs the new video for “Lust For Life” for longtime friends, Lana Del Rey and The Weeknd.
With nearly 1.5 million views in the first half of the day, Lana Del Rey’s newest video for “Lust For Life” reaches new heights — on the Hollywood sign. Featuring the Weeknd, the VHS-inspired cinematic experience shows the two dancing on top of the ‘H’ of the Hollywood sign nestled in the Hollywood Hills. As the rest of Los Angeles sparkles underneath them, the couple lusts in each other’s arms. The video ends with the two lying in a dreamy field of flowers and we zoom out into space in an appropriately Lana way.