“Never Stop” is The North Face’s First Global Campaign

2015
October
01

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BACKCOUNTRY SKIING, ROCK CLIMBING IN YOSEMITE, YOUNG TWENTY-SOMETHINGS EATING HOT PEPPERS IN A FOREIGN MARKET AND JUMPING OFF BRIDGES WITH FRIENDS ARE ALL THINGS YOU CAN EXPECT TO SEE WHEN VIEWING THE NORTH FACE’S NEWEST AD “NEVER STOP _.”

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The brand’s first ever global ad campaign, shot by Mekanism’s Tommy Means, shows explorers “doing extreme things that might fill in the blank.” (AdWeek) Mekanism is also the agency responsible for The North Face’s “Your Land” spot. This campaign is even bigger and we’re _____ to be part of it… fill in the blank.

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You can watch “Never Stop__” here.